Step 1: Establish Your Marketing Objectives

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Marketing Objective

The first step is to establish your underlying objectives. What are you looking to do?

• increase sales
• introduce a new product line
• develop a new marketing segment
• open a new territory
• other: ____________________

The marketing objectives can be identified and listed using the following criteria:

Target Objectives

1. Sales Volumes
   
• dollars
• units
• territories
• markets
  
2. Share of Market
3. Distribution Expansion
4. Other:
   
   • market-need satisfying objectives
   • community-need satisfying objectives
   • corporate-need satisfying objectives
     

The objectives will become the guiding point as you develop your marketing expansion strategy.