Step 4: Market Expansion Opportunties

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Finding the Right Strategy for Your Market

First download and print
this section of the Market Planning Model as a guide.

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Market Planning Model: expansion strategy

Marketing Strategies

We now reach the guts of your market strategy. Finding the right strategy will depend on your market, segmentation, and business analysis. We have for review the following:

Entry Marketing Strategies for New Markets

• Reviews market entry strategies for new products and services. Addresses marketing plans for market pioneers and fast-followers.

Market Strategies for Growth Markets

• Reviews market expansion opportunities for market leaders and market challengers.

Market Strategies for Markets in Mature/Decline

• Reviews market plans to maintain competitive advantage in a mature market. Reviews how to avoid shake-out and exit strategies when the market declines.

Market Strategies for International Markets

• If your plans have you moving into international markets, this outline raises issues that can formulate your plan.

Review Marketing Model:	Mm - Pp
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