The Cash Flow Position Supports the Asking
Price
Think about it. If I am going to invest $100K as a down payment to buy your company, the return of my investment needs to equal a cash return that is greater than my return if I invested the down payment in the equity markets.
Additionally, if I am going to expense my "sweat equity" to manage and grow the business, the cash return must be greater in value than finding a job that gives me equal value.
That is why cash is a determinant factor when making a business purchase.

Example:
| Estimated Sale Price: | $450,000 |
| Buyer Down Payment @ 33%: | $150,000 |
| Business Financing @ 67%: | $300,000 |
| Financing Interest Rate: | 10.0% |
| Financing Term: | 7 years |
| Annual Sustainable Cash Flow | $180,000 |
| Less: Debt Service | $59,764 |
| Less: Debt Service Cushion @20% | $11,953 |
| Less: Annual Capital Expenditures | $5,000 |
| Less: Owner's Salary | $100,000 |
| Cash Flow Coverage: | $3,283 |
The example shows that my "down-payment" and "sweat equity" will generate a positive cash position after paying financing costs and deducting a cash salary. |
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