Strengthening Your Marketing Position

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The objective of this module is to review a Market Planning Model that will:

• assist analyzing your current marketing position for expansion opportunities;
  
  
• develop tactics to strengthen and expand your market and secure tighter sales projections.

The strength of your markets will determine the overall value of your company. The stronger your marketing position, the greater value of your company when you are ready to sell.

About This Guide

This module will walk you through the marketing expansion steps:

Step 1: establish your marketing objectives
Step 2: analyze your current marketing position
Step 3: complete market segmentation and research
Step 4: select your marketing strategy
Step 5: set your product-price-distribution-promotion

Illustrative models can be downloaded as reference guides.